| 2003’s Elephunk was a breakthrough album for The Black Eyed Peas, vaulting them to a level of success unparalleled by any other hip-hop group. The accolades are quick to recite: 7.5 million albums sold worldwide, 4 Grammy nominations, 1 Grammy award, and an unforgettable performance on the 2005 broadcast. But fitted with loose rhymes, buoyant anthemic funk and an ebullient live spirit, the album also heralded a new sound for the modern age – one that is inspired by hip-hop, eschews boundaries and inhibitions, and cuts across ages, races and backgrounds. It is a sound that can be described only as One Nation Under A Black Eyed Peas Groove.
But if Elephunk was the group being crowned prince of the castle, then Monkey Business, their fourth album, is The Black Eyed Peas conquering the throne to become King. It is an album that further intensifies their passion for making music together, for connecting with their audience through the most fundamental ways: making people have a good time. It is a credo that has inspired the group since they formed in the late 1990s, earning their keep in the nurturing environment of Los Angeles' vibrant hip-hop underground. Even then, the group possessed a magnetic spirit that helped them establish a worldwide following through their first two albums, 1998's Behind The Front and 2000's Bridging The Gap.
In many ways, Monkey Business is a direct descendant of its predecessor. The success of Elephunk kept the group touring around the globe for nearly 18 months. In 2009 The Black Eyed Peas releases "The E.N.D.", featuring the hit singles "Boom Boom Pow" and "I Gotta Feeling". |
